Social media marketing video has changed the way sellers advertise their products. Gone are the days of static posters, flyers and billboards. And to some extent, video marketing has also overtaken the popularity of publishing written content as an important tool of social media marketing machines.
The benefits of social media marketing video: it’s animated
What video has done to articles is similar to what the television has done to the newspaper. People are more likely to view something that’s “live” rather than read something that’s written. In fact, according to Jakob Nielsen, users read only around 20% of the text of a web page.
You can use colorful, bold fonts or fancy graphics to draw attention to your new product through print media but nothing beats a live presentation that’s actually demonstrating how your product works. People may or may not believe what you post in a press release but you can easily convince them to buy a product if they see that it will actually benefit them. Social media marketing video gives your product or service unparalleled credibility!
Video marketing is cheaper and more effective than a TV commercial because you can add links to your online store. Even if you do not have a website, you can drive traffic to your phone number or your brick and mortar outlet.
Also, unlike a TV commercial that goes to waste once the viewer clicks on the remote or leaves the room, online videos are viewed by people who specifically searched your product or service and are actually interested in what you have. Video marketing is not simply splashing your sales message across the Net; it allows you to deliver your pitch to a targeted audience who is likely to buy.
The benefits of social media marketing video: it’s viral
The most important benefit of video marketing is its viral flexibility. Remember the video of the Dancing Baby of Ally McBeal fame in 1996 that landed in almost every e-mail inbox in the workplace?
Word of mouth is the most powerful marketing tool, and if you have a funny video circulating online, people are surely going to talk about it. A video of your product that captures the imagination of viewers will immediately spread like wildfire around the globe in a matter of days!
Interesting stories or news articles are often copied and forwarded along in emails, but the fact is, videos are a lot more entertaining and most people are more likely to share clips instead of text that their friends won’t probably read.
In the product marketing aspect, uploading your videos to video sharing sites and posting them in social bookmarking sites will create lots of backlinks to your site and drive tons of free traffic.
The benefits of social media marketing video: it’s easy
Social media marketing video is cheap, easy and convenient. There are so many tools online that can help a neophyte marketer create a video in just a few hours. You don’t even have to have a background in graphic design or animation. All you need to do is harness those creative juices and use an automated tool like Traffic Geyser to distribute your social media marketing video with just a click of a mouse.
